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商品編號： 9-305-101 出版日期： 2005/04/22 作者姓名： Nolan, Richard L.;Kotha, Suresh 商品類別： Operations management 商品規格： 18p 再版日期： 2005/06/21 地域： United States 產業： Aerospace;Manufacturing 個案年度： 2005 - 2005
商品敘述：
Boeing dominated the commercial airline manufacturing business since bringing out the first commercial airline jet airliner. But in 2005, it delivered fewer new planes than its fast-moving competitor, Airbus. Boeing responded by transforming its manufacturing business and introducing the first ""all-composite"" commercial airplane: the 787 (the Dreamliner). In addition to being a revolutionary new commercial airliner, the 787 attempts to change the large ""spoke-and-hubs"" airport operation to nonstop travel between many new ""city-pairs"" worldwide.
涵蓋領域：
CAM;Auctions;Cultural adaptation;Transportation models;Operations management;Cross functional management;Competitive strategy;Risk management;Organizational change;Execution;Information technology;Manufacturing;Strategy
相關資料：
Case Teaching Note, (5-305-104), 13p, by Richard L. Nolan, Suresh Kotha;Spreadsheet Supplement, (XLS149), 0p, by Richard L. Nolan, Suresh Kotha
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